Properly
Where purpose meets progress
Properly
In a world where inequity and need persist, Properly embodies the spirit of compassion and responsibility. By offering a spectrum of solutions ranging from education, sustainable energy sources, and nature-centric farming practices, they empower communities to flourish.
It’s already been such an inspiring journey in launching their brand, dedicated to fostering thriving communities through its seven foundational pillars, starting with the essential element of nutrition. We can’t wait to see where this story will take us next.
Services include: brand analysis — brand identity — brand strategy — brand deployment — naming — design — art direction — tone of voice — copywriting — content strategy — communication — technology — campaign deploys
Properly’s goal is to passionately champion and fund initiatives that forge substantial impacts within communities. The starting initiative of their first pillar, Properly Nutrition, is growing Spirulina—the world’s most powerful superfood and a key to fighting global malnutrition.
Their first Spirulina farm in Madagascar is only the start. By employing, training and educating locals while actively working together with the communities, they’re preparing to scale up operations sustainably.
At Mr. Henry, we’re along for the ride!
